Phubbing: the birth of a word

I phub, and I expect you do too. On the bus, at home, in a bar. Everyone’s at it, phubbing.

If you’re wondering how a new, trendy word like this came about, watch this short video. Turns out McCann Melbourne made it up for the Macquarie Dictionary in Australia. With the help of a few experts, of course, including a cruciverbalist (that's someone who makes up crosswords for a living, duh). I love phubbing – the word that is. And I applaud such a clever marketing stunt.

NB: This blog does not in any way encourage phubbing at all. It is a very rude and bad bad thing – see this website for some terrifying stats if you don't believe me.